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How You Can Sell On Amazon?

What is the best way to sell on Amazon?

Optimize product details for search:

  • The challenge for Amazon sellers is making sure your products appear at the top of their product searches. So that it tops the search results, so it is important to determine the content of your products accurately and carefully.
  • Amazon uses your product information and details to match customer searches to your items. Therefore, it is important that you provide accurate information about an Amazon product, and as much of this information as possible.
  • This includes the product title, description, product identifiers, search terms, size, color, etc. This is how customers find your products and know they are buying the right thing.
  • Managing all your product information can be stressful. There are many things that go into organizing and improving your product descriptions. Therefore, AEG provides you with an integrated and professional management of your store and products to ensure that they reach the first search pages.

Take professional product photos

  • When buying online, it is crucial that customers can actually see what they are buying. Sellers must have several recent photos to display the items they are selling from all sides. Beautiful photos taken years ago with a cell phone will no longer be useful.
    Professional photos help build trust with your customers. They will know that you are a professional seller they can count on to deliver the products they want.
  • AEG provides professional photographers to photograph your product from all sides in the highest quality and in the finest detail to ensure your products are best visible to a potential audience.

Constantly improve your performance

  • You will not run your Amazon business yourself. If you are serious about selling large amounts of your items, you will need to monitor your performance regularly. This way, you can continually improve your efforts.
  • Pay attention to your sales (increasing and decreasing), rate of return, and seller rating. All of these things are important in determining your current position, the possibility of competition, and improving performance. We provide you with data analysis and monitoring service, as well as customer data analysis, which provides weekly reports to make a professional plan to significantly improve performance during a specified period of time.

Amazon PPC Ad Types:

Amazon Sponsored Product Ads

Sponsored Product ads are pay-per-click advertising campaigns that are the most like the general PPC ads you would run in Google or Bing. This type of ad uses keyword and product targeting to advertise specific, individual products and appear alongside other products on the search results page or in a carousel on a product detail page.

  • SPONSORED PRODUCT TARGETING
    Like other forms of online advertising, Sponsored Product ads use 3 different keyword match types to tie the keywords you bid on to a user’s search query.

KEYWORD MATCH TYPES:

Broad Match:

  • This match type allows for the most traffic and exposure. A customer’s search term must contain your keywords or synonyms for your keywords. These keywords can be anywhere in the searcher’s query, allowing for other words before, after, or in between the key phrase.
    Keyword example: beard oil
  • Search query match:

serum for beards online
Phrase Match: A customer’s search term must contain your keywords in sequence but allows for other words to appear before or after the phrase.
Keyword example: “beard comb”
Search query match: new beard comb for sale.

Exact Match:

  • A customer’s search query must exactly match your keyword in order for your ad to be shown. It is the most narrow type of keyword targeting available but also is more likely to be the most relevant to a shopper.
    Keyword example: [ oil]
    Search query match: oil
    Negative Keywords: These are words you do not want to bid or appear anywhere in the search queries that serve your ads.

Are you ready for entering your business in the
e-commerce world? Contact us for getting the efficient consultancy from our e-commerce expertise.


Amazon Management Services

Navigate our amazon service for your business development:

1- Amazon Store Setup Services:

  • Your Amazon store can expose your digital store to a larger audience. But this feature can only be taken advantage of through a distinct and simple design. Don’t worry here we can help! Our experts can create Amazon storefront skins that provide an excellent user experience and better showcase your brand on the Internet. So that we can increase your store visits.

2- Amazon Store Product Listing:

  • The list of products in your Amazon store is different from a normal Amazon seller account. As the products are arranged and collected in a similar way to e-commerce sites by means of a product catalog and we, as experts in managing the Amazon store, we can handle the lifting and adding of products with updating available quantities and also writing description and addresses The products are accurate and professional.

3- Amazon ads Management:

  • Amazon ads Management While it is possible for each seller to handle the marketing on their own, most would prefer it to be done by Amazon. So that Amazon provides a large base for spread and the possibility of providing large visits to your store, through the advertising campaigns displayed or the issuance of search results. But beware of dealing with ads without analytics data, as it can be considered disastrous for your brand. Hence, AEG provides professional solutions for data analysis and advertising management.

4- Amazon Store Management:

  • Amazon offers the privilege of editing and updating store pages at any time. To get the best use of this feature, AEG provides a management service and periodically update your store so that experts in Amazon management will update the content of your store as well as the way to write a description of your products.

– Advantages and disadvantages of amazon services:

1-Huge traffic in the Amazon:

  • Amazon’s market share occupies a huge market in the Egyptian market, accounting for more than 60%. This allows sellers to reach a large number of potential customers for their products, no matter how specialized this category is. Amazon has more than 3 million visits per month.

2-Huge scale – feature:

  • Amazon Consumer Confidence Amazon is the most trusted brand . Consumers trust Amazon even if they don’t know which third seller is selling it. Because of their knowledge of Amazon and its massive reach, most consumers already have an account with Amazon, have an address book and payment methods stored and are comfortable with the payment process. All of this increases the likelihood that a customer considering a product will continue to buy it on Amazon, compared to a seller’s website.

4- Amazon competition:

  • There’s high competition in selling products through amazon. As you can find huge number of competitors selling the same products with lower cost as well as the ultimate competitor is amazon itself.

Are you ready for entering your business in the e-commerce world?

  • Contact us for getting the efficient consultancy from our e-commerce expertise.

E-commerce marketing in Egypt has an important impact on your business. In this blog we will mention the new amazon management services, its advantages and disadvantages for making the right decision for your business.


The basics of digital marketing for your business

Digital Marketing:

  • When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
  • While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

1- SEO VS SMO: Do You Know the Difference?

  • SEO: mainly focuses on improving your websites ranking and therefore the ability to drive visitors from program.
  • SMO: is focus on get traffic to social media accounts.
  • The most priority of both SEO and SMO is to drive traffic to your website. they Work together to get high quality traffic.

2- Easy ways to make your website highly ranked Faster!

  • Keyword Planning: is the way to get most related keywords to your services or products.
  • Make sure to choose long term keywords / highly search volume.

Meta Title & Description (the title of the page which tells Google what the page is talking about):

  • Link Building: is a part of SEO which aims to gain links from other websites. Links from highly ranked sites give a good impression on search engines.

3- Difference between SEO and SEM?

  • Search engine results are generally divided into two parts:
  • Paid results (advertisements)
  • Organic results
  • SEO: The goal of SEO is to rank your website in the organic search results.
  • Search Engine Marketing (SEM): A strategy that aims to increase website traffic or achieve brand awareness by improving visibility in search engine result page .
  • SEM includes : SEO / PPC (pay per click)

4- Robots.txt VS Sitemap — who more effective to your website?

  • Sitemap: An XML file that helps search engines quickly crawl pages and categorize their contents.
  • Robots.txt: A robots.txt file is created to signify the search engines which pages to crawl and which pages to ignore.
  •  Both of them help search engines understand the pages content and discover all of your pages.

What is digital marketing? | The complete guide for 2022

Essential SEO Checklist

Buy a custom domain:

  • Register a custom domain name. Your site needs its own domain to be successful in search. It also builds trust with potential visitors when they click on search engines. It is also unforgettable. Choosing a domain name related to your industry helps you rank higher for relevant keywords.
  • Stuck in a domain name? Try go Daddy’s domain name generator. Simply enter your ideal brand or domain name and get ideas available for purchase.

Set up Google Analytics:

  • Create your Google Analytics account. Head over to Google Analytics and click Get started for free. Follow the instructions to set up a site and set up a tracking code so that Google can collect your website data
  • Create a Universal Analytics property. Next, you will need to connect Google Analytics to your website. Start by creating a Universal Analytics property. Enable visit tracking which provides more information about visitor behavior.
  • Learn how to set this up by reading Setting up Google Analytics in the Google Help Center.

Set up Google Search Console:

  • Submit your sitemap to Google through the Webmaster Tools account you just created. Create a sitemap file, which lists the individual pages of your website. The sitemap tells Google and other search engines about the organization of your site. If you are interested, you can access your sitemaps at [www.yourstore.com/sitemap.xml].
  • Use Google Webmaster Tools to check for any crawl errors. Search engines index websites through robots that “crawl” a website and its pages. A crawl error occurs when a bot tries to access a specific page (or site) but fails. If you are alerted about any errors, work to fix them immediately.
  • Verify your ownership of the site Third-party services such as Google Webmaster require verification of your domain. This ensures that you are the correct owner of your website before it provides services to you. Learn how to verify your domain to use Google services

Set up Bing Webmaster Tools:

  • Create a Bing Webmaster Tools account. Bing is the second largest search engine in the United States. Bing Webmaster Tools is a free service from Microsoft that allows you to add your store to the Bing crawler. Once added, you will appear in the search engine. Open a free Bing Webmaster account by going to the registration page, then add and verify your website.
  • Read our Bing Webmaster Tools Getting Started Checklist to learn more.
  • It is also important to remove password protection on your pages, even if you are still working on some of them. Unlock the final pages so Google can start crawling and indexing your site.

Page improvements:

  • Make sure you only use one H1 tag on your pages. H1 (Header 1) tags are often used as the title of the main page and usually contain the main keywords of the page. Note that headlines are the default H1 tag for pages created through the dashboard. Avoid manually adding the H1 tag anywhere else on the page.

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL MEDIA

Social media has grown enormously in the past few years.

  • Specifically Facebook and Twitter have grown much faster and gained millions of users in just a few years. The way technology is developing, it is clear that more and more people are going to grapple with its advantages. It has conducted a lot of benefits for the community. From advanced nations to under-developed countries, every nation is using the power of social media to improve life and utilize it for the bitterness of the people.
  • On the other side it has also influenced society in a negative way. Like anything which can be utilized for both good and bad, social media have also supplied the negative and positive ways for the people. It is all about the consumption and getting things done positively by utilizing the power of social media. It is in the hands of the user to utilize to its benefit. But voluntarily or not it can still have negative effects on the users. We’ll discuss in this blog the advantages and disadvantages of social media. 

10 Advantages of social media

1- Establish brand awareness

  • Social media is one of the most cost-effective digital marketing tools utilized to corporate content and elevate your business’ visibility. Executing a social media strategy will deeply upgrade your brand identification since you will be interacting with a wide range of consumers. To begin, establish social media profiles for your business and start engaging with others. Gain employees, business partners, and sponsors to “like” and “share” your page. Getting people engaged with your content will establish brand awareness and start building your reputation as a business. Every post that is posted will be presented to a novel network of people, which can guide them to be potential customers, and the more people who recognize your business, the better. By infusing a few hours per week. There is no hesitation that by simply owning a social media page your brand will gain, and with orderly use it can establish a wide target audience for your business.

2-More inbound traffic

  • Without marketing your business on social media, your inbound traffic is limited to your regular customers. The people intimate with your brand are likely searching for the same keywords you already rank for. Without using social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Each social media profile you put to your marketing blend is a guide to your website, and each piece of content you share is another chance to gain a new potential customer. Social media is a melting pot of different kinds of people with different backgrounds and behaviors. With variant people come variant needs and variant ways of thinking. Syndicating your content on as many platforms as possible allows these people to organically reach your business. For example, may someone in an older demographic of customers search for your website using a specific keyword on Facebook, but a chiliadals could start their search by utilizing a different social media platform wholly, because they search for products totally differently. By marketing on social media you can efficiently open your business to a broader variety of flexible customers all over the world.

3- Enhanced search engine rankings

  • Even though sharing on social media may get your business some website traffic, more attempts than that are acquired to see remarkable success. Search engine optimization (SEO) is very essential for attaining bigger page rankings and gaining traffic to your business website. Being able to rank in the top positions for your keywords will transform your traffic and carry on with producing positive outcomes for your business. Everyone utilizes Google to gain information, and they likely won’t navigate past page 1 because their answer is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably modify your search engine optimization strategy. To give yourself the best opportunity of ranking better via social media, generate high quality content that merges your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile interesting and trustworthy. Once you start posting quality content, you’ll begin to establish a social media community where followers will “like” and “share” your content. Most significantly it provides you more chances to get in front of industry influencers who will mention your business and give links back – which will assist in increasing search engine rankings.

4-Bigger conversion rates

  • With bigger visibility, your business obtains more chances for conversion. Each blog post, image, video, or comment can guide viewers to your company’s website and enlarge traffic. Social media marketing permits your business to provide a positive impression through a humanization factor. When brands are active and engaging by sharing content, commenting, and posting statuses on social media, it customizes a brand. People favour to do business with other people, rather than companies.The better impression you make on a visitor, the more likely they are to think of your business when the necessity for your product or services come to mind.When a brand is active online, customers who follow your brand’s accounts often start to more totally trust the credibility of your business. People utilize social media platforms to stay attached to their friends, family, and communities. Since people are already communicating, why not throw your brand into the blend? More likely than not, they’ll recommend your brand to a friend when your products or services are needed, overall giving your business social proof of its quality. 

5-Greater customer satisfaction

  • Social media is a networking and communication platform. Generating a voice for your firm via these platforms is significant in humanizing your organization. Consumers value recognizing that when they comment on your pages, they will get a customized reply rather than an automated message. Being able to realize every comment indicates that you are attentive to your visitors’ needs and focus on providing the best experience.
  • Each consumer interaction on your business’s social media accounts is a chance to publicly illustrate your care for your clients.Whether an individual has a query or a complaint, social media permits you to understand the matter using interpersonal chat. A brand loyal to customer satisfaction that takes the time to create personal messages will naturally be viewed in a positive light, even if replying to a customer complaint.

6- Enhanced brand loyalty

  • One of the prime objectives of almost all businesses is establishing a loyal customer base. Realizing that client satisfaction and brand loyalty usually go hand in hand, it is essential to continuously interact with your audience and start building a bond with them. Social media is not just restricted to presenting your brand’s products and promotional campaigns. Consumers view these platforms as a service channel where they can connect directly with the business. The millennial generation is known for being the most brand loyal consumers of all. Businesses have to execute social media marketing to gain the attention of their most influential customers.

7- Bigger brand authority

  • Consumer satisfaction and brand loyalty both perform a part in making your business more authoritative, but it all comes down to Connectivity. When customers view your business sharing on social media, particularly responding to clients and sharing original content, it makes you look more credible. Naturally engaging with consumers illustrates that your business cares about customer satisfaction, and exists to answer any queries that they may have. Satisfied consumers are keen to spread the word about a great product or service and they usually turn to social media to share their opinion. Getting clients mention your business on social media will promote your business, and show new visitors your value and brand authority. Once you gain a few satisfied consumers who are vocal about their positive buying experience, you can let the promotion be done for you by potential customers who liked your product or service.

8- Cost-Efficient

  • Social media marketing is most probably the most cost-efficient fragment of an advertising strategy. Signing up and establishing a profile is free for almost all social networking platforms, and any boostings you intend to invest in are a quietly low cost compared to other marketing tactics. Being cost-efficient is such a benefit because you can notice a bigger return on investment and keep a bigger budget for other marketing and business costs. If you intend to use paid advertising on social media, always begin small to realize what you should predict. As you become more comfortable, start increasing your budget. 

9- Gather marketplace insights

  • One of the most effective benefits of social media is marketplace insight. What better way to recognize the thoughts and needs of your target audience than by directly speaking with them? By detecting the activity on your profiles,, you can see consumers’ interests and thoughts that you might not be conscious of if your business didn’t have a social media presence. Utilizing social media as a supportive research tool can assist in obtaining information that will support you in acknowledging your industry. Once you obtain a large following, you can use extra tools to analyze the demographics of your customers. Another sharp aspect of social media marketing is the ability to segment your content syndication lists based on topic, and define which genres of content create the most impressions. These tools provide you the ability to measure conversions dependent on posts on different social media platforms to sort out the perfect combination for generating revenue.

10-Thoughtful leadership

  • Sharing insightful and well-written content on your social media is a perfect way to be a professional and leader in your field. There is no single way to be a thought leader – it demands effort and work that can be supported by online networking tools. To build yourself a professional, make sure to use social media platforms and establish your presence. Communicate with your target audience, post content, and boost your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. 

Disadvantages of social media

  • Any marketing strategy will always include disadvantages. The disadvantages don’t mean that the approach isn’t efficient, but rather, present potential obstacles you might have to go through during your campaign. You’ll find below some of social media disadvantages and how to tackle each one of them. 

1-Negative feedbacks

  • Social media is used as a platform for sharing content and experience people have gone through, be it a positive experience or negative experience. If someone is not pleased with your business, then it provides them an opportunity to share the negative experience with others, which can certainly be an obstacle in the way of the success of your brand.
  • On the Facebook business page, people can grade you one star, write down negative feedback, and share their bad experiences in public with others. You can’t edit or remove these negative feedbacks. The only thing you can do is offer a better service to them and ask to modify the rating and feedback.
  • If your brand page is on Twitter, users can tag a brand or firm and tweet their bad experiences. It can cut off various users and can negatively influence your brand identity that can affect the growth of your brand. What you can do is request to delete tweets and give them quality service in return.

How to tackle this social media disadvantage

  • People take negative comments, and feedback very critically. Never underestimate negative feedback and define the causes for customer discontent, and correct the faults to rescue your brand reputation. Don’t give an opportunity to others to destroy your brand reputation. 
  • Always positively reply to negative reviews, and comments, do not let it unsettled 
  • Make it a routine to identify and sort out their problems if you want to reacquire their trust.
  • It would surely assist you in enhancing and working on the areas to switch a negative feedback into positive.

2- Embarrassment

  • In social media, it takes only a few seconds for your posts to go viral. You need to be attentive before sharing your content on social media. Review multiple times before sharing it so that you don’t need to face any sort of embarrassment.
  •  How to tackle this social media disadvantage: Do your research before sharing content on social media. Regardless if it’s a photo, a hashtag, or a video, do your research to recognize if there is any way it could be understood the wrong way. Research assists you in adapting your content to avoid your company from embarrassment.

3 – Time devouring campaigns

  • Social media is one of the most powerful and compelling platforms to establish and re-establish the content, to share photos, videos, and to interact with the audience. But, the prime disadvantage is that building and running social media campaigns is a time-devouring procedure.
  • The significant element you should oversee your business is the time element. Be it a marketing campaign or any other; everything needs time to be controlled. You should hit a balance between overseeing time for your accounts, for sharing content, for updating resources, for dealing with customers, for sorting out problems and managing damages, and much more.
  • If you don’t spend sufficient time on this because you lack resources, capital, and people, then surely, you will end up leading to a problem where your social media marketing campaign will suffer losses.

How to tackle this social media disadvantage

  • You have to hire a social media marketing organization to build a digital marketing strategy, and you should have resources too.
  • Make a partnership with those who have advanced experience in controlling and running profitable social media marketing campaigns.
  • It would certainly extend the doors for the success of your business, guiding to its enlargement, growth, and building loyalty and goodwill.

4- You need to wait to see results

  • It is natural that when you do something new, you like to notice the wanted outcomes and you are worriedly waiting for it. You have to realize that your business and marketing strategies are running smoothly and operating efficiently or not. But in the case of social media, it is not so that you will get instant outcomes. As said, good things take time, so you have to be patient enough to get the outcomes.
  • You have to consistently share fresh content linked to your campaign to attain success. The outcome of social media marketing campaigns will consume time to define results. Never predict instant results, and you need to wait for it patiently for a few weeks or even months to achieve success.

How to tackle this social media disadvantage

  • The only way to tackle this social media disadvantage is to “Be Patient”. Good things take time.
  • You have to keep in mind to wait as your campaign has just begun, and you can also monitor the performance after running many campaigns for some time.
  • After that, just to view the areas which need enhancement for the expansion of a business.

5- Have to remain Connected and Interactive

  • It is also one of the disadvantages of social media that you should remain connected and interactive every time you observe your marketing campaign. Social media is continuously changing, so you have to be up-to-date else you will fall behind.
  • To thrive in any social media marketing, you have to consume enough time to achieve the best out of it as people on social media are always searching for something fresh, new, and updated instead of old and outdated.

How to tackle this social media disadvantage

  • You have to be an interactive user, consuming most of your time on social media for your marketing campaigns to direct to successful outcomes.
  • Never give up, and keep trying new and creative campaigns.
  • Learn from your competitors.


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