7 Important Benefits For Social Media Marketing For Your Business” 

1- Increase customer loyalty with your brand

  • Your brand always wins when you have a relationship with your customer, one of the digital marketing advantages to make your customer loyal to your brand, 80% of customers always scroll on social media and search on google. Your availability on all platforms increases your opportunity to increase sales and make the customers always in relation by chatting & asking for more information for your new products.

2- Target the right audience

  • Digital marketing allows you to target a specific audience, you will take the advantage to target the audience by their interest, location, job title, relationship status, etc.
  • Also, you can re-target a specific audience interested in a specific product you provide by connecting all your channels and by re-targeting your right audience. 
  • For example, if you have linked a connection between your website and your Facebook page. Every time someone clicks on your google ad to visit a specific page, and clicks on a specific product, Facebook will show the product with the content to encourage him to buy now.

3- Improve conversion rates

  • There are 4.72 billion internet users in the world today. All you need to have is good content for your audience to motivate them to get engaged with your brand, then you can direct them with your offers and new products or services. They can ask about any details or information they need by sending a message or email, and that can make the process easier and increase your company’s conversion rate.

4- More cost-effective than Traditional Marketing

  • One of the very important advantages of digital marketing, it lets you save your money because it is the cheapest way for advertising. With digital marketing tools, you can reach the same audience with less budget.


 

5- Higher ROI from your campaigns

  • Digital marketing campaigns can achieve a higher ROI than traditional marketing, with effective tracking, tools, and results monitoring. You can always improve your results until you reach the best result with less cost. 
  • ROI for any campaign equals (the net profit from the campaign / the total cost of the campaign)* 100. 
  • So, if you can increase the net profit and decrease the cost as much as possible you will get the highest ROI.

6-  24/7 Marketing

  • Digital marketing works 24 hours. That means you can reach your audience at any part of the day. There is no regional or international time difference for you to worry about that will affect the reachability or availability of your offers or online campaigns. You don’t have to constrain yourself with working hours. 
  • You can put a chatbot on your website or platform to reply to the usual inquiries of your customers until you are available online.

7- Brand development

  • Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

 

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