Let’s know how a video is important for your business”

1- Videos attract your audience

  • Around the world, 45% of people watch more than an hour of Facebook or YouTube videos a week. One-third of online activity is spending time watching videos, When you make a video, it should be related to your audiences, to be interested in your video and could when the competition by increasing market share for your business, and it could be catchy to eyes you can use motion and animation graphic to make it more catchy.
    Then we are talking about Egyptian audiences. You should know 95% of active internet users in Egypt watch online videos. That means when you use videos you have a huge opportunity to reach your audiences and develop your business.

2- Videos increase your ROI

  • If we will talk about numbers and return on your business and investment. Videos can increase your ROI by 80%. If you put a video describing your product instead of writing a description, people are always more attracted to visuals. Also, you should give the content a big part of your thinking because your audience likes videos more, but the content of the video should explain the product or service enough.

3- Videos build trust with your audiences

  • If you have a restaurant or buying your product online, for example, videos can build trust with them. You could show your restaurant and hygiene for your crew and how you keep your kitchen always sanitized. Also, if you have online products it will be much better if you show your products in a video with a description. People trust what their eyes see.

4- Videos and Google

  • People stay on a website with videos 60%longer than sites with just text and pictures. Google always likes websites where people stay on it for a good time. No matter what a brand’s mission, video on a website supplements visitors’ experiences and builds those connections.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

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