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5 CASES MAKE YOU NEED PHOTOGRAPHY FOR YOUR BUSINESS

What Makes Your Business Need Photography?

1- If You Want To do Visual Marketing

  • After hearing the information, people will only remember 10% of it three days later. If that information is paired with a good image, however, that number jumps to 65%. So good visual marketing can make people remember your business and your product. Also, that can increase your sales.

2- If You Want To Establish Your Brand Identity

  • The part of your brand is how your business communicates with your audience. Photos are the best way people can remember your brand and always be the first choice among your competitors.

3- If You Want To Give Your Business A Competitive Edge.

  • High-quality images make your business unique and professional, which can make you have priority in clicking on your Ad on Google and engaging with your social media. It can lift the quality of a business more than you know, which means higher quality services and higher quality customers.

4-If You Want To Give Your Business A Professional Appearance

  • Showing your services and product in high quality and professional manner gives your business a good perception of customers, and that makes your business always have a priority in their minds.

5- If You Want To Increase Your Sales

  • When the customers buy online, he compares it with the quality. Professional photos will be your way to show this quality to your customers.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

 

Know More About Videography


10 LOW-BUDGET SOCIAL MEDIA MARKETING IDEA FOR YOU BUSNIESS

Social Media Marketing Ideas For Your Business

1- Create interesting content

  • It’s better if you can create your own content from scratch that will make your audience attracted and want to stay up-to-date about your posts.

2- Online contests

  • Contests and prizes are your way to connect with your audience and catch potential leads. It doesn’t always have to be something big but surely interesting enough for some users.

3- Business partnerships

  • Building a partnership with another business means a double notice. You can go live together on any social media platform, give tips, promotional giveaways or discuss an important issue in your industry.

4- Host/attend an event

  • Occasion coming up? Christmas market in a shopping mall? Ramadan Bazaar somewhere? Then it’s your chance to get engaged with people. This kind of event attracts thousands of people so you will be noticed online through your social media accounts and offline when you meet them face-to-face.

5- E-mail marketing

  • This is the lowest budget way of marketing of all. All you need is just to create a database and use e-mail addresses to talk about your business. You can do it by sending flyers, brochures, newsletters or an invitation to your business location.

6- Business awards competitions

  • Participate in different competitions that are designed for business only. Winning awards will definitely increase your sales and credibility and will also give you the chance to network with other businesses and audiences as well.

7- Establish a membership card/rewards card

  • If your brand allows you to create a membership card for your customers or referral program, you can use this option to offer discounts, freebies, or rewards. This will help you with the word of mouth among your target audience.

8- Create video tutorials

  • No matter what kind of business you have, there will always be a way to give tutorials about your business. Video tutorials are one of the best and easiest ways of learning. It gives great content for the audience, and you get engagement in return.

9- Find an influencer

  • This is currently the most popular way of marketing. People usually like to buy what they already know or go after people who they trust. This could be a great chance for you to let an influencer reach out to their millions of followers and market your brand.

10- Guerrilla marketing

  • Show off your creativity using this type of marketing. For example, you can use stickers for cars, make a treasure hunt game in a street, graffiti artwork, door designs and much more according to your type of business.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

Know More About Social Media


WHY IS VIDEO IMPORTANT FOR YOUR SOCIAL MEDIA ?

Social media success Concentrates in making the best way to deliver the content.

1- Complex products and services

  • Using the video content will turn the complex products and services to be understood by the viewers. The better you introduce your product/service values in the video, the more website visitors intend to do business with you.

2- Videos always win the war

  • The visual process allows information Accommodating faster than text. Business organizations must provide their clients with educational videos, as they will be more memorable.

3- Increasing brand awareness

  • Videos make your audience believe in your business and have a strong connection to your brand. Since audiences meet your brand they will be more likely to deal with your business. You have to make the video content as easy as possible for the audience to interact with.

4- YouTube social network

“YouTube” is considered the world’s second-largest social network. As Business video has a high impact on the consumers’ decision making, also it makes the business purpose clear for the target audience.

5- Video encourages social interaction

  • By using videos you can share emotions not just facts. The viewers can share your brand video with their friends when it fits their needs. Entertainment video content helps in increasing the interaction between each other, also it increases traffic to your business site.

6 – Videos on social media platforms

  • Recently, Facebook and Instagram are focusing on Live videos and IGTV. The live video is more engaging than pictures or texts, also it is considered as the highest rate of engagement of all social networking content which offers a face-to-face interaction feeling.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

Know More About Social Media


7 BENFITES FOR SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

7 Important Benefits For Social Media Marketing For Your Business” 

1- Increase customer loyalty with your brand

  • Your brand always wins when you have a relationship with your customer, one of the digital marketing advantages to make your customer loyal to your brand, 80% of customers always scroll on social media and search on google. Your availability on all platforms increases your opportunity to increase sales and make the customers always in relation by chatting & asking for more information for your new products.

2- Target the right audience

  • Digital marketing allows you to target a specific audience, you will take the advantage to target the audience by their interest, location, job title, relationship status, etc.
  • Also, you can re-target a specific audience interested in a specific product you provide by connecting all your channels and by re-targeting your right audience. 
  • For example, if you have linked a connection between your website and your Facebook page. Every time someone clicks on your google ad to visit a specific page, and clicks on a specific product, Facebook will show the product with the content to encourage him to buy now.

3- Improve conversion rates

  • There are 4.72 billion internet users in the world today. All you need to have is good content for your audience to motivate them to get engaged with your brand, then you can direct them with your offers and new products or services. They can ask about any details or information they need by sending a message or email, and that can make the process easier and increase your company’s conversion rate.

4- More cost-effective than Traditional Marketing

  • One of the very important advantages of digital marketing, it lets you save your money because it is the cheapest way for advertising. With digital marketing tools, you can reach the same audience with less budget.


 

5- Higher ROI from your campaigns

  • Digital marketing campaigns can achieve a higher ROI than traditional marketing, with effective tracking, tools, and results monitoring. You can always improve your results until you reach the best result with less cost. 
  • ROI for any campaign equals (the net profit from the campaign / the total cost of the campaign)* 100. 
  • So, if you can increase the net profit and decrease the cost as much as possible you will get the highest ROI.

6-  24/7 Marketing

  • Digital marketing works 24 hours. That means you can reach your audience at any part of the day. There is no regional or international time difference for you to worry about that will affect the reachability or availability of your offers or online campaigns. You don’t have to constrain yourself with working hours. 
  • You can put a chatbot on your website or platform to reply to the usual inquiries of your customers until you are available online.

7- Brand development

  • Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

 

Know More About Social Media


5 Reasons why a video is important for your business

Let’s know how a video is important for your business”

1- Videos attract your audience

  • Around the world, 45% of people watch more than an hour of Facebook or YouTube videos a week. One-third of online activity is spending time watching videos, When you make a video, it should be related to your audiences, to be interested in your video and could when the competition by increasing market share for your business, and it could be catchy to eyes you can use motion and animation graphic to make it more catchy.
    Then we are talking about Egyptian audiences. You should know 95% of active internet users in Egypt watch online videos. That means when you use videos you have a huge opportunity to reach your audiences and develop your business.

2- Videos increase your ROI

  • If we will talk about numbers and return on your business and investment. Videos can increase your ROI by 80%. If you put a video describing your product instead of writing a description, people are always more attracted to visuals. Also, you should give the content a big part of your thinking because your audience likes videos more, but the content of the video should explain the product or service enough.

3- Videos build trust with your audiences

  • If you have a restaurant or buying your product online, for example, videos can build trust with them. You could show your restaurant and hygiene for your crew and how you keep your kitchen always sanitized. Also, if you have online products it will be much better if you show your products in a video with a description. People trust what their eyes see.

4- Videos and Google

  • People stay on a website with videos 60%longer than sites with just text and pictures. Google always likes websites where people stay on it for a good time. No matter what a brand’s mission, video on a website supplements visitors’ experiences and builds those connections.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

5- Videos and Social Media

Exhibit company culture

  • People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Tutorial videos

  • Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

Know More About Photography


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