Digital Marketing:

  • When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
  • While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

1- SEO VS SMO: Do You Know the Difference?

  • SEO: mainly focuses on improving your websites ranking and therefore the ability to drive visitors from program.
  • SMO: is focus on get traffic to social media accounts.
  • The most priority of both SEO and SMO is to drive traffic to your website. they Work together to get high quality traffic.

2- Easy ways to make your website highly ranked Faster!

  • Keyword Planning: is the way to get most related keywords to your services or products.
  • Make sure to choose long term keywords / highly search volume.

Meta Title & Description (the title of the page which tells Google what the page is talking about):

  • Link Building: is a part of SEO which aims to gain links from other websites. Links from highly ranked sites give a good impression on search engines.

3- Difference between SEO and SEM?

  • Search engine results are generally divided into two parts:
  • Paid results (advertisements)
  • Organic results
  • SEO: The goal of SEO is to rank your website in the organic search results.
  • Search Engine Marketing (SEM): A strategy that aims to increase website traffic or achieve brand awareness by improving visibility in search engine result page .
  • SEM includes : SEO / PPC (pay per click)

4- Robots.txt VS Sitemap — who more effective to your website?

  • Sitemap: An XML file that helps search engines quickly crawl pages and categorize their contents.
  • Robots.txt: A robots.txt file is created to signify the search engines which pages to crawl and which pages to ignore.
  •  Both of them help search engines understand the pages content and discover all of your pages.