Essential SEO Checklist

Buy a custom domain:

  • Register a custom domain name. Your site needs its own domain to be successful in search. It also builds trust with potential visitors when they click on search engines. It is also unforgettable. Choosing a domain name related to your industry helps you rank higher for relevant keywords.
  • Stuck in a domain name? Try go Daddy’s domain name generator. Simply enter your ideal brand or domain name and get ideas available for purchase.

Set up Google Analytics:

  • Create your Google Analytics account. Head over to Google Analytics and click Get started for free. Follow the instructions to set up a site and set up a tracking code so that Google can collect your website data
  • Create a Universal Analytics property. Next, you will need to connect Google Analytics to your website. Start by creating a Universal Analytics property. Enable visit tracking which provides more information about visitor behavior.
  • Learn how to set this up by reading Setting up Google Analytics in the Google Help Center.

Set up Google Search Console:

  • Submit your sitemap to Google through the Webmaster Tools account you just created. Create a sitemap file, which lists the individual pages of your website. The sitemap tells Google and other search engines about the organization of your site. If you are interested, you can access your sitemaps at [www.yourstore.com/sitemap.xml].
  • Use Google Webmaster Tools to check for any crawl errors. Search engines index websites through robots that “crawl” a website and its pages. A crawl error occurs when a bot tries to access a specific page (or site) but fails. If you are alerted about any errors, work to fix them immediately.
  • Verify your ownership of the site Third-party services such as Google Webmaster require verification of your domain. This ensures that you are the correct owner of your website before it provides services to you. Learn how to verify your domain to use Google services

Set up Bing Webmaster Tools:

  • Create a Bing Webmaster Tools account. Bing is the second largest search engine in the United States. Bing Webmaster Tools is a free service from Microsoft that allows you to add your store to the Bing crawler. Once added, you will appear in the search engine. Open a free Bing Webmaster account by going to the registration page, then add and verify your website.
  • Read our Bing Webmaster Tools Getting Started Checklist to learn more.
  • It is also important to remove password protection on your pages, even if you are still working on some of them. Unlock the final pages so Google can start crawling and indexing your site.

Page improvements:

  • Make sure you only use one H1 tag on your pages. H1 (Header 1) tags are often used as the title of the main page and usually contain the main keywords of the page. Note that headlines are the default H1 tag for pages created through the dashboard. Avoid manually adding the H1 tag anywhere else on the page.