The greater the variety of marketing tactics that you use, the broader your client base will become. Not all customers are swayed the same way, and experimenting with multiple platforms is a solid tactic to help diversify your audience and expand your brand awareness.

For instance, some users are interested in industry-based debates and discussions, and organizing a weekly or monthly podcast could help draw in these viewers while also establishing your authority in the industry.

Likewise, other prospective clients may be more interested in actionable advice, so developing several video tutorials to go along with your products or services would lead to more conversions among this group.

The point is that by broadening your marketing strategies, you’ll naturally widen your customer base as well as deepen your relationship with existing consumers.